Following award of the Protected Designation of Origin (PDO) label from the European Union (Registration No. 2107/99 of 04 October 1999), the DOP "Lametia" extra virgin olive oil has been rated among Italy’s top products.
In the year 2000, the Ministry for Food, Agriculture and Forestry approved the Product Spefication, which provides the requirements for cultivation and production methods.
The Product Specification provides consumers with the guarantee that the physical and chemical properties of the product have been submitted to a stricter process control than prescribed by the EU, which assures:
1) that the peculiar quality and features of the product are closely linked to the geographical area from which it originates;
2) that raw materials are produced and processed into the final product in the geographical area from which the product derives its name.
The Consorzio di Tutela dell’Olio Extra Vergine di Oliva DOP Lametia (Consortium for the Protection of the PDO “Lametia” extra virgin olive oil) was established in the year 2000, but the Ministry for Food, Agriculture and Forestry recognised it by decree only in 2011. The Consortium serves as a control and warranty body, thereby guaranteeing end consumers the quality of the product.
The Consortium aims at regaining its role in the Calabrian olive oil sector by extending its activity beyond regional and national boundaries. Not only does it represent local oil producers, but it is also a guarantor for the protection of the territory, at least partially, the quality of the product and the future.
Membership includes about ten medium-sized to large-sized oil-producing farms growing between 40 and over 100 ha (4590.4 ft2), which have joined into a consortium in order to promote the PDO “Lametia” brand. Current president is Francesco De Lorenzo. Based on a strong relationship between his family and agriculture, his target is to make a reputation for Calabria as an oil-producing area.
Since De Lorenzo took office, a new approach has been developed.